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De Young Museum: an Art Nouveau rebrand

A design-challenge rebrand for San Francisco's de Young Museum, masking Art Nouveau florals into the silhouette of the Herzog & de Meuron building.

Role: Brand identity, design challenge
When: 2019-03

A short design challenge: rebrand the de Young Museum in Golden Gate Park. I combined the sinuous, organic lines of Art Nouveau with the museum's modernist architecture. The building's silhouette becomes a mask filled with floral pattern, and the mark works in several colourways across stationery, signage and the web. This is an unsolicited concept and not affiliated with the museum.